I think that if the better thought out post is serious that's probably true. If it's silly that isn't necessarily the case. But you could argue that the silliness is a big, fat hook. Or Greek wedding. So, I agree. With the theory that is yours. Ahem.

It's possible to introduce more hooks while still maintaining essay integrity, but I don't know that's time well spent unless you're desperate for comments, or are specificially looking for a discussion.