whoever the hell she is

[freckles_and_doubt]

Today's amusing billboard: LEE-ANN SNOGS A BOYTJIE!! I don't know who the hell Lee-Ann is, but I'm very amused by the language choice of the headline. For a start, "snog" is unabashed Brit slang while "boytjie" is very much a South-Africanism; the wide lexical range creates a sort of airy, unresolved bounce between contexts. The use of the diminutive (often an endearment) is playful, denoting an affectionate intimacy with Lee-Ann, but it also diminishes the significance of the partner, clearly a negligible quantity, to allow the focus to remain firmly on Lee-Ann herself (whoever the hell she is). More than this, the language (and multiple exclamation points) contributes to the mere fact of the billboard to suggest, on the "man bites dog" principle, that it's somehow outrageous for Lee-Ann (whoever the hell she is) to snog a boy: I was left with a vague suspicion that she's actually a lesbian. Alternatively, the "boytjie" bit could also imply that she's an older woman shamelessly grabbing a much younger man.

A quick google, of course, absolutely deflates this lovely tension and implication: Lee-Ann is presumably Lee-Ann Liebenberg, a fairly minor South African model/celebrity, and she's found a new boyfriend indecently quickly after a break-up. This is one of those stories where the subject matter is infinitely less interesting than the linguistic play in its headline. Sigh.

In other news, have found the solution to Supernatural freaking me the hell out. Knitting. Another twelve rows on the Ravenclaw scarf while flinching away from ghosts, demons and hellhounds. Still a Sam girl, but Dean is growing on me.

Comments

[stringgeek.livejournal.com]

I have to say I find it fascinating that the content of your billboards changes so frequently. Here, they're generally just huge ads for businesses, and once they're up, they stay there pretty much forever. There's nothing of linguistic interest to them at all!